Paradigm Shift Sports
Paradigm Shift Sports had a mission big enough to shift an industry. Founded by three-time World Champion Annette Edmondson OLY, it's a sports management agency pioneering professional representation for female cyclists — giving athletes the guidance, contracts, and career support the sport has long denied them.
Branding
Ui/Ux
Our goal was to create an identity and web presence that felt bold, credible, and movement-driven — not just a sports agency, but a statement. The brand and site needed to speak equally to elite athletes seeking representation and to partners ready to back something that matters.
